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Level 3 /
Business and Marketing

Who is this course for?

This qualification is for candidates who wish to enhance their fitness qualifications and learn how to start or promote a business.

Course Content

On this course you will learn how to prepare a business plan and a marketing strategy for your business. You will develop skills to attract and retain potential clients including the use of consumer profiles, promotions and advertising. You will learn how to keep accounts.

Course Structure

This qualification is delivered through a combination of lectures and class discussions, which are supported by PowerPoint presentations and a student handbook.


You need to design a business plan as if you are going to start a Personal Training business. Your assessment pack includes a pro-forma detailing the requirements of the plan.

Additional Information

Course costs include handbook, CYQ Certificate and all assessment materials. Home working is required. 20 REP’s points - This unit alone does not give entry to REP’s at Level 3.

Business and Marketing
Course Dates


Course Location


Course Duration


Course Cost


Discount applies if combined with the other Personal Trainer modules

Certified by

CYQ – Central YMCA Qualifications

Entry Requirements

To register on this course you must be in possession of a Level 2 Certificate in Fitness Instruction

up-to-date course availability
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